CENTURY 21 Corporate Advertising
This year, our marketing programs are designed to capture more qualified consumer leads for you than ever before. We are focused and passionate about capturing more leads so that you can close more sides of business, earn more revenue and increase market share.
The steps on our golden path involve an increased investment and a stronger focus on our online advertising efforts, including:
• Best-in-breed, branded national Web site
• Online display advertising
• Search engine optimization
• Paid search marketing
• Social media
• Distributing all property listings to national Web site partners
Our online efforts begin with our branded national Web site, which is now an award-winning Web site.* It is also an important means of capturing visitors and leads. comScore, an independent third-party firm that measures the traffic of real estate franchise and real estate aggregator sites, has reported that our CENTURY 21® national Web site has been the most visited franchise real estate Web site for the past four months (Sep – Dec) of 2008! That’s right! With this trend of 4 months, we are clearly surpassing all of our major competitors – including RE/MAX! Moreover, our average visitor count for the full second half of the year is higher than RE/MAX while the number of visitors to the RE/MAX Web site has been dropping, per comScore. Now that’s a trend we want to sustain!
The combination of our Web site with our broad distribution of listings to partner aggregator sites including Trulia, Zillow and Yahoo means that your listings are being seen by more consumers who are actively in the market to buy or sell real estate. That means that we have more eyes seeing our property listings than our competitors do.
National Site Statistics – use it with your consumers to help them understand that you can help market their property as no one else can; use it with your existing agents to promote excitement in our brand; and use it with prospective agents to entice them to come to our System.